Villarreal CF started the 'Endavant Cultura' initiative with the clear objective of promoting aspects of cultural life both in the Castellón province and within the Submarine environment. In this way, the club will take action to promote and complement both leisure and sports among citizens.

A sporting role model and exemplary for its sound economy, the club has always demonstrated its community involvement and commitment beyond sport, for which reason the club has set its sights on the cultural environment in Castellón, in order to convey and represent Villarreal’s values through different activities with social, cultural, sporting and educational purposes.

Endavant Cultura was founded with a top collaborator: the Festival Internacional de Benicàssim (FIB), one of the events that has the greatest international impact in the Castellón province. The collaboration will be dynamic, with continuous interactions between the two entities. In the 2016/17 season the SanSan Festival also joined Endavant Cultura, a music festival that will also take place at the Benicàssim venue. Villarreal season-ticket holders are entitled to substantial discounts on tickets to the music event that will be held during Easter week with previous editions taking place in Gandía.

Official FIB website: http://www.fiberfib.com/en

Official SanSan Festival: http://www.sansanfestival.com/